Influence of Security and Trust in the Use of E-Commerce among Essay

Influence of Security and Trust in the Use of E-Commerce among Consumers in China - Essay Example M-com does influence the business activities and consumer behaviour. However, despite these factors such as ease of use and perceived value, the Chinese consumers have been slow to adopt this technology. M-com is still in its infancy in China despite a high rate of mobile phone users (Zhou, 2010). While the e-com revenues are high in China, sophisticated m-com applications are still limited despite China having a mobile subscriber base of 461 million at the end of 2006 – the highest in the world (Xu, Yan & Zheng, 2008). M-com would continue to remain a supplement to the traditional distribution channel because businesses need to develop their m-com offerings to consumers (Zhihao, 2011). Besides, not every consumer likes to shop without visiting the real stores. Investigations on the reasons need to be ascertained. Aims and objectives Several factors influence the use of m-com and these factors may differ across regions, nations and cultures. With the aim to ascertain how secur ity and trust concerns influence the intentions to use m-commerce, the objectives of the study are: To evaluate the benefits of m-com over internet shopping To evaluate the extent to which security and trust deter consumers from using m-commerce To determine the extent to which Chinese consumers use m-commerce for bill payments Literature Review Studies have been conducted on evaluating the cultural reasons why Chinese consumers have been slow in adopting m-commerce. The intentions to use m-com have been determined and Dai and Palvia (2009) found that perceived usefulness and perceived ease of use have significant influence on the Chinese consumers’ intention to use m-com. The study however, did not evaluate the reasons or factors that are responsible for low intentions to use e-com in China. One of the possible reasons cited by the authors is security and trust in m-com. Zhou (2010) finds that system quality and the information quality influence the perceived value and the p erceived ease of use of the Chinese consumers. Service quality impacts the level of trust that consumers have in using m-commerce. Switching costs and commitment can also influence m-com which has not been researched. Using mobile phones for financial transactions can bring many benefits to the banking sector but its usage is limited. It not only benefits the banks but also the consumers who can pay for remote purchasing but many systems had to be closed down (Cognet, 2010). Theoretical framework It thus appears that the intention to use depends to a large extent on the system quality, quality of the website and the content. The quality of these factors determines the level of trust that can influence the decision to use m-commerce. Hence the theoretical framework for the study would be based upon the elements of relationship marketing and the trust theory. Relationship marketing encompasses relational contracting and working partnerships. Successful relationship marketing requires mutual trust and commitment. This has become important as organizations realize that they have to collaborate to compete. Thus, to what extent the retailers have been able to generate trust among the consumers would be ascertained because this determines the confidence they would have in engaging in m-commerce. Research Design The youth are more

MPH502 - Introduction to Public Health Module 3 - Case Essay

MPH502 - Introduction to Public Health Module 3 - Case - Essay Example The constitutional design reveals a plain objective in government to protect community health and safety. Government has great responsibilities towards public health sector; health is not only indispensible to finance but also to individuals. Public health is a collective action not only government can save the community’s health. On this point, I completely agree with the author, as if individuals work alone, they cannot save the minimum level of health. Government support is always needed for this great cause. According to the author, it is quiet difficult to separate government responsibility and individual’s effort. Public health also takes in account the individuals that stake a claim to health protection. A strong relationship exists between individual’s health and the health of community at large. I completely agree with author that public health efforts need collective actions for better results because it’s nearly impossible to improve health sector without governments help. Public health law states the advantages and burdens by government on individuals and private health sectors on legally protected interest. Government acts for health sector, it may de-motivate individuals to invest in health sector. The law address that how government act on the growth of health sector both individuals and a large population. Author point is valid up to some extent as both public and private sector has own responsibilities. Government has primary responsibility to promote both mental and physical health and prevent injury and disability. Government responsibility is to inform, educate individuals and invest heavy amount on health. Public health law focuses on governmental responsibilities to the community and individuals health. Government can do much for public health as it owns thousands of resources and power. Government is authorized