Comparing Hypermarket and Traditional Wet Market Consumers

Looking at Hypermarket and Traditional Wet Market Consumers Section 4 DATA ANALYSIS 4.0 Introduction This investigation was led in two distinctive store positions, which are hypermarket and customary wet market individually. Absolutely 200 polls were appropriated and gathered, each market has 100 surveys individually. As a matter of first importance, the general information, for example, respondents profiles, trip examples and exchange designs were broke down by utilizing distinct insights. This methodology produces recurrence and level of the respondents qualities and presents the essential information and data. Furthermore, unwavering quality of the respondents observation on store picture will be tried to inspect whether if the information dependable or not. The degree of unwavering quality, which is purported Cronbachs alpha, the alpha worth ought not lower than 0.70 to get the steady outcome. From that point onward, free t-test will be utilized to look at the degree of noteworthy on store characteristics between various store groups. In addition, we will likewise test the connection between's store positions and the segment attributes, trip examples and exchange designs. The distinctions of mean will be determined, and 95% of certainty interims were taken in this investigation. Huge likelihood was ≠¤0.05. It implies if the outcome lower or equivalent to 0.05, it demonstrates measurably essentially unique. 4.1 Descriptive Analysis 4.1.1 Respondents Profile 4.1.1.1 Gender Table 4.1: Gender Figure 4.1: Gender At both distinctive store groups, we can find that there is more female shop at business sectors than male does. Sex appropriation of respondents at hypermarket was significantly more adjusted than sex dissemination of respondents at conventional wet market, which are 46% for male and 54% for female at hypermarket, while customary wet market was 1/3 of respondents are male and 2/3 of respondents are female. 4.1.1.2 Age Table 4.2: Age Figure 4.2: Age The information assortment of this examination indicated that respondents at hypermarket and conventional wet market with the age of 25 years of age and beneath are the most elevated, which are 35% and 28% individually, contrast and the ages which are between 26-35 years of age (34% and 19%), 36-45 years of age (16% and 14%), 46-55 years of age (12% and 23%), and 56 years of age or more (3% and 16%). One wonder can be found in this information is the quantity of respondents of customary wet market with the age which are between 46-55 years of age and 56 years of age or more, are a lot higher than the respondents of hypermarket with a similar scope old enough. The all out rate for this scope old enough (46-55 years of age and 56 years of age or more), for conventional wet market is 39%, while for hypermarket is just 15%. We can infer that the respondents of customary wet market are more established than the respondent of hypermarket. 4.1.1.3 Ethnic Table 4.3: Ethnic RUL 573-RESEARCH PROJECT IN PLANNING Part 4: Store Image: Comparing Hypermarket and Traditional Wet Market Consumers Perception. Contextual analysis: Bayan Baru, Penang. Figure 4.3: Ethnic In this examination, Chinese has the most elevated number of individuals (55% from hypermarket, 74% from conventional wet market) following to Malay (33% from hypermarket, 14% from customary wet market), Indian (9% from hypermarket, 11% from customary wet market) and the others (3% from hypermarket, 1% from customary wet market). The greatest distinctive of these store groups is Chinese respondent has higher part at customary wet market contrast with hypermarket, which are  ¾ of all respondents of conventional wet market contrast with  ½ of all respondents of hypermarket. While the figure of Malay indicated that Malay will in general shop at hypermarket as opposed to going to customary wet market, the quantity of Malay shops at hypermarket is twice contrast with number of Malay shops at conventional wet market. 4.1.1.4 Marital Status Table 4.4: Marital Status RUL 573-RESEARCH PROJECT IN PLANNING Section 4: Store Image: Comparing Hypermarket and Traditional Wet Market Consumers Perception. Contextual investigation: Bayan Baru, Penang. Figure 4.4: Marital Status 40 RUL 573-RESEARCH PROJECT IN PLANNING Section 4: Store Image: Comparing Hypermarket and Traditional Wet Market Consumers Perception. Contextual investigation: Bayan Baru, Penang. Base on the information that got, the respondents of hypermarket who are hitched (42%) are less than the individuals who are single (58%). While respondents from of conventional wet market have the distinctive circumstance, the outcome was absolutely inversed of hypermarket, that is 58% of the respondents are hitched, and the others 42% are single. This outcome shows respondents of this examination who are hitched will in general shop at customary wet market and respondents who are single want to shop at hypermarket. 4.1.1.5 Education Level Table 4.5: Education Level Figure 4.5: Education Level The respondents from both store arranges likewise have most elevated number of individuals (74% of hypermarket and half of wet market) who had in any event tertiary instruction, which demonstrates school or college. This is a direct result of mutiple/3 of respondents from hypermarket and 1/4 of respondents from customary wet market who are more youthful age, which is in the class of 25 years of age and beneath as appeared in Chapter 4.1.1.2. The general outcome indicated that the respondents of customary wet market have somewhat lower training level contrast with those respondents of hypermarket. Half of the respondents of customary wet market have not ever sought after tertiary training, the number is twice contrast with those respondents of hypermarket who had just auxiliary instruction, essential instruction, and no proper training. 4.1.1.6 Occupation Table 4.6: Occupation Figure 4.6: Occupation In the past information demonstrated that the respondents who are more youthful age (25 years of age and underneath) and have at any rate tertiary instruction level had an enormous bit of whole respondents. In this segment, it indicated that the greater part of the respondents of hypermarket are understudy (39%), after by pursued laborer (25%), government representative (18%), housewife (8%), business visionary (7%), resigned (3%). While at customary wet market, a large portion of the respondents are filled in as pursued laborer (32%), after by housewife (26%), understudy (23%), resigned (7%), government worker (5%), business visionary (5%) and jobless (2%). This information additionally indicated that housewife likes to shop at customary wet market (25%) rather than shop at hypermarket (8%). 4.1.1.7 Household Size Table 4.7: Household Size Figure 4.7: Household Size The mode number of family unit size for respondents of hypermarket and conventional wet market are 4 and 5 separately. The information demonstrated that 28% and 27% of respondents of hypermarket have family unit size of 4 and 5. Then again, 22% and 28% of respondents of customary wet market have family unit size of 4 and 5. These show the greater part of the respondents who have family size of 4 or 5. From the figure above, we can see that the family size of customary wet market respondent is somewhat greater than family unit size of hypermarket respondents. From the count, the mean family unit size of conventional wet market respondents are 4.87, and respondents of hypermarket are 4.63. 4.1.1.8Household Monthly Income Table 4.8: Household Monthly Income Figure 4.8: Household Monthly Income From these 200 respondents, there is no huge distinction of family month to month pay between two diverse store positions. For respondent of hypermarket, the classes of RM1500 and underneath, RM2501-3500, and RM3501-4500 additionally indicated 23% separately, trailed by RM1501-2500 (17%), RM4501and above (14%). Then again, the mode number of family unit month to month salary for respondents of conventional wet market is RM2501-3500, trailed by RM1500 and beneath (22%), RM1501-2500 (21%), RM4501 or more (20%), RM3501-4500 (13%). Generally there is anything but an exceptionally critical distinctive between the gatherings and the classes. 4.1.2 Trip Patterns 4.1.2.1 Traveling Time from Home to Markets Table 4.9: Traveling Time Figure 4.9: Traveling Time Greater part of the respondents make a trip from home to the business sectors were simply inside 15 minutes and this was appeared by 48% respondents of hypermarket and 53% of conventional wet market. This demonstrates half of the respondents originated from neighboring zone. While 34% respondents of hypermarket and 28% respondents of conventional wet market have voyaging time between 16-30 minutes. Voyaging time between 31-an hour, 16% and 17% tumbled to respondents of hypermarket and respondents if conventional wet market separately. The classification of 1 hour and more is just picked by 2% of respondents of hypermarket and conventional wet market separately. From the information we can infer that individuals want to make a trip from home to advertise in shorter time. 4.1.2.2 Transportation Mode Table 4.10: Transportation Mode Figure 4.10: Transportation Mode Lion's share of the respondents favor setting off to the business sectors via vehicle, the information indicated that 68% of hypermarket respondents and 45% of customary wet market respondents go to the business sectors via vehicle. Another transportation mode that is picked by respondents is strolling (15% of hypermarket respondents and 23% of conventional wet market respondents), just as cruiser (8% of hypermarket respondents and 23% customary wet market respondents). A couple of individuals picked transport (5% of hypermarket respondents and 6% of conventional wet market respondents) and bike (4% of hypermarket respondents and 3% of customary wet market respondents). Taxi and the others transportation mode have none of respondent picked such method of transportation. Despite the fact that greater part of the respondents have the briefest venturing out time from home to showcase as appeared at Chapter 4.1.2.1, however the greater part of them despite everything like to head to the market. 4.1.3Transaction Patterns 4.1.3.1 Frequency of Visiting Table 4.11: Frequency of Visiting Figure 4.11: Frequency of Visiting Dominant part of the respondents visitin